Our MarketBRIDGE is focused exclusively on serving the Power industry. Our clients are ISO/RTO's, Transmission Operators, Utilities and Generation companies in the Power industry. The Business of Energy is changing: The "Smart Grid" will increase efficiency in the electrical Grid, empower consumers to make more informed decisions about their electricity usage, improve the balance of supply and demand through new demand management programs, provide self-healing capability, and more readily support the integration of renewable through distributed generation and small scale sources. All of these benefits facilitate delivering energy as a service vs. a product - enabling a transformation of the Utility. It is envisioned that 80% of operating revenue will be decoupled from direct usage. Energy Demand will increase by 20-25% in the next 10-15 years but Grid capacity will increase by only 6%. 75% of transmission lines, transformers and circuit breakers are 25 years or older. The current power grid is stressed. Much of the equipment that makes up the North American grid is reaching the end of its design life. Companies within the Energy value chain from Generation to T&D to LSE's to ISO to Market Participant are currently developing strategies to leverage Smart Grid. Whether your organization is
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